You have to realize that your organization has entrusted you with the capital to spend on its behalf, are you deploying it wisely?  The organization could have redistributed those earnings and budgets to any number of other vehicles, but they chose you.  Sounds like a grand responsibility, right?  Well its not always that dramatic, but it should make us think, for every dollar we spend on a new project, is it creating at least 1 dollar in value in return?