In a previous role  I was responsible for our global enterprise sales team.  I spearheaded the purchase and adoption of a technology that would track website hits.  This kind of information was very helpful to sales because while you couldn't see exactly "who" was hitting your site, you could see the company name, location, search terms, sites visited, etc.  There was a simple reporting functionality that allowed a user of the tool to create and schedule reports to run on a periodic basis and either store that report in a log or send it to you via email.